Exploring the effect of monetary incentives on user behavior in Online Sharing Platforms

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Abstract

We examine the impact of monetary incentives on user onboarding in online sharing platforms. Specifically, drawing upon the literature of monetary incentives, privacy, and consumer behavior, we conduct a randomized field experiment to explore users’ initial engagement and interaction with an online car-sharing platform. Our empirical analyses show that monetary incentives are no better than simple email reminders in encouraging users’ self- disclosure of private information nor their active engagement with the platform (i.e., actual booking via the platform). Our work sheds new light on the heated debate over the design and deployment of monetary incentives in digital platforms, and provides useful implications for both academia and the industry.
LanguageEnglish
Title of host publicationProceedings of the 51st Hawaii International Conference on System Sciences (HICSS 2018)
PublisherIEEE Computer Society
Pages3437-3444
ISBN (Electronic)9780998133119
StatePublished - 2018
EventHawaii International Conference on System Sciences - Hawaii, United States
Duration: 3 Jan 20186 Jan 2018
http://hicss.hawaii.edu/

Conference

ConferenceHawaii International Conference on System Sciences
Abbreviated titleHICSS
CountryUnited States
CityHawaii
Period3/01/186/01/18
Internet address

Fingerprint

Monetary incentives
User behavior
Industry
Self-disclosure
Field experiment
Electronic mail
Car
Private information
Consumer behaviour
Privacy
Interaction

Cite this

Lu, Y., Ou, C., & Angelopoulos, S. (2018). Exploring the effect of monetary incentives on user behavior in Online Sharing Platforms. In Proceedings of the 51st Hawaii International Conference on System Sciences (HICSS 2018) (pp. 3437-3444). IEEE Computer Society.
Lu, Yixin ; Ou, Carol ; Angelopoulos, Spyros. / Exploring the effect of monetary incentives on user behavior in Online Sharing Platforms. Proceedings of the 51st Hawaii International Conference on System Sciences (HICSS 2018). IEEE Computer Society, 2018. pp. 3437-3444
@inproceedings{b6030df8d7ea48b8834b813776424d31,
title = "Exploring the effect of monetary incentives on user behavior in Online Sharing Platforms",
abstract = "We examine the impact of monetary incentives on user onboarding in online sharing platforms. Specifically, drawing upon the literature of monetary incentives, privacy, and consumer behavior, we conduct a randomized field experiment to explore users’ initial engagement and interaction with an online car-sharing platform. Our empirical analyses show that monetary incentives are no better than simple email reminders in encouraging users’ self- disclosure of private information nor their active engagement with the platform (i.e., actual booking via the platform). Our work sheds new light on the heated debate over the design and deployment of monetary incentives in digital platforms, and provides useful implications for both academia and the industry.",
author = "Yixin Lu and Carol Ou and Spyros Angelopoulos",
year = "2018",
language = "English",
pages = "3437--3444",
booktitle = "Proceedings of the 51st Hawaii International Conference on System Sciences (HICSS 2018)",
publisher = "IEEE Computer Society",
address = "United States",

}

Lu, Y, Ou, C & Angelopoulos, S 2018, Exploring the effect of monetary incentives on user behavior in Online Sharing Platforms. in Proceedings of the 51st Hawaii International Conference on System Sciences (HICSS 2018). IEEE Computer Society, pp. 3437-3444, Hawaii International Conference on System Sciences, Hawaii, United States, 3/01/18.

Exploring the effect of monetary incentives on user behavior in Online Sharing Platforms. / Lu, Yixin; Ou, Carol; Angelopoulos, Spyros.

Proceedings of the 51st Hawaii International Conference on System Sciences (HICSS 2018). IEEE Computer Society, 2018. p. 3437-3444.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

TY - GEN

T1 - Exploring the effect of monetary incentives on user behavior in Online Sharing Platforms

AU - Lu,Yixin

AU - Ou,Carol

AU - Angelopoulos,Spyros

PY - 2018

Y1 - 2018

N2 - We examine the impact of monetary incentives on user onboarding in online sharing platforms. Specifically, drawing upon the literature of monetary incentives, privacy, and consumer behavior, we conduct a randomized field experiment to explore users’ initial engagement and interaction with an online car-sharing platform. Our empirical analyses show that monetary incentives are no better than simple email reminders in encouraging users’ self- disclosure of private information nor their active engagement with the platform (i.e., actual booking via the platform). Our work sheds new light on the heated debate over the design and deployment of monetary incentives in digital platforms, and provides useful implications for both academia and the industry.

AB - We examine the impact of monetary incentives on user onboarding in online sharing platforms. Specifically, drawing upon the literature of monetary incentives, privacy, and consumer behavior, we conduct a randomized field experiment to explore users’ initial engagement and interaction with an online car-sharing platform. Our empirical analyses show that monetary incentives are no better than simple email reminders in encouraging users’ self- disclosure of private information nor their active engagement with the platform (i.e., actual booking via the platform). Our work sheds new light on the heated debate over the design and deployment of monetary incentives in digital platforms, and provides useful implications for both academia and the industry.

M3 - Conference contribution

SP - 3437

EP - 3444

BT - Proceedings of the 51st Hawaii International Conference on System Sciences (HICSS 2018)

PB - IEEE Computer Society

ER -

Lu Y, Ou C, Angelopoulos S. Exploring the effect of monetary incentives on user behavior in Online Sharing Platforms. In Proceedings of the 51st Hawaii International Conference on System Sciences (HICSS 2018). IEEE Computer Society. 2018. p. 3437-3444.