Exploring the effect of monetary incentives on user behavior in Online Sharing Platforms

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Abstract

We examine the impact of monetary incentives on user onboarding in online sharing platforms. Specifically, drawing upon the literature of monetary incentives, privacy, and consumer behavior, we conduct a randomized field experiment to explore users’ initial engagement and interaction with an online car-sharing platform. Our empirical analyses show that monetary incentives are no better than simple email reminders in encouraging users’ self- disclosure of private information nor their active engagement with the platform (i.e., actual booking via the platform). Our work sheds new light on the heated debate over the design and deployment of monetary incentives in digital platforms, and provides useful implications for both academia and the industry.
Original languageEnglish
Title of host publicationProceedings of the 51st Hawaii International Conference on System Sciences (HICSS 2018)
PublisherIEEE Computer Society
Pages3437-3444
ISBN (Electronic)9780998133119
Publication statusPublished - 2018
EventHawaii International Conference on System Sciences - Hawaii, United States
Duration: 3 Jan 20186 Jan 2018
http://hicss.hawaii.edu/

Conference

ConferenceHawaii International Conference on System Sciences
Abbreviated titleHICSS
CountryUnited States
CityHawaii
Period3/01/186/01/18
Internet address

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Lu, Y., Ou, C., & Angelopoulos, S. (2018). Exploring the effect of monetary incentives on user behavior in Online Sharing Platforms. In Proceedings of the 51st Hawaii International Conference on System Sciences (HICSS 2018) (pp. 3437-3444). IEEE Computer Society. https://scholarspace.manoa.hawaii.edu/bitstream/10125/50324/1/paper0437.pdf