Exploring the implications of the internet for consumer marketing

R.A. Peterson, S. Balasubramanian, B.J.J.A.M. Bronnenberg

Research output: Contribution to journalArticleScientificpeer-review

733 Citations (Scopus)
Original languageEnglish
Pages (from-to)329-346
JournalJournal of the Academy of Marketing Science
Volume25
Issue number4
Publication statusPublished - 1997
Externally publishedYes

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