Exploring the implications of the internet for consumer marketing

R.A. Peterson, S. Balasubramanian, B.J.J.A.M. Bronnenberg

Research output: Contribution to journalArticleScientificpeer-review

380 Downloads (Pure)
Original languageEnglish
Pages (from-to)329-346
JournalJournal of the Academy of Marketing Science
Volume25
Issue number4
Publication statusPublished - 1997
Externally publishedYes

Cite this

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title = "Exploring the implications of the internet for consumer marketing",
author = "R.A. Peterson and S. Balasubramanian and B.J.J.A.M. Bronnenberg",
year = "1997",
language = "English",
volume = "25",
pages = "329--346",
journal = "Journal of the Academy of Marketing Science",
issn = "0092-0703",
publisher = "Springer New York",
number = "4",

}

Exploring the implications of the internet for consumer marketing. / Peterson, R.A.; Balasubramanian, S.; Bronnenberg, B.J.J.A.M.

In: Journal of the Academy of Marketing Science, Vol. 25, No. 4, 1997, p. 329-346.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Exploring the implications of the internet for consumer marketing

AU - Peterson, R.A.

AU - Balasubramanian, S.

AU - Bronnenberg, B.J.J.A.M.

PY - 1997

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M3 - Article

VL - 25

SP - 329

EP - 346

JO - Journal of the Academy of Marketing Science

JF - Journal of the Academy of Marketing Science

SN - 0092-0703

IS - 4

ER -