Exploring the implications of the internet for consumer marketing

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Original language	English
Pages (from-to)	329-346
Journal	Journal of the Academy of Marketing Science
Volume	25
Issue number	4
Publication status	Published - 1997
Externally published	Yes

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@article{b64a7817cba040e192d7ebbfd48cda0b,

title = "Exploring the implications of the internet for consumer marketing",

author = "R.A. Peterson and S. Balasubramanian and B.J.J.A.M. Bronnenberg",

year = "1997",

language = "English",

volume = "25",

pages = "329--346",

journal = "Journal of the Academy of Marketing Science",

issn = "0092-0703",

publisher = "Springer New York",

number = "4",

}