Extending dynamic segmentation with lead generation: A latent Markov analysis of financial product portfolios

L.J. Paas, T.H.A. Bijmolt, J.K. Vermunt

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

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@inbook{449560aea39d48d6b6935660f3915b0a,

title = "Extending dynamic segmentation with lead generation: A latent Markov analysis of financial product portfolios",

author = "L.J. Paas and T.H.A. Bijmolt and J.K. Vermunt",

note = "DP 2004-1",

year = "2004",

language = "English",

booktitle = "Proceedings of EMAC 2004",

publisher = "University of Murcia",

}