Extending dynamic segmentation with lead generation: A latent Markov analysis of financial product portfolios

L.J. Paas, T.H.A. Bijmolt, J.K. Vermunt

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationProceedings of EMAC 2004
PublisherUniversity of Murcia
Publication statusPublished - 2004

Cite this

Paas, L. J., Bijmolt, T. H. A., & Vermunt, J. K. (2004). Extending dynamic segmentation with lead generation: A latent Markov analysis of financial product portfolios. In Proceedings of EMAC 2004 University of Murcia.