Eye fixations on advertisements and memory for brands: A model and findings

M. Wedel, R. Pieters

Research output: Contribution to journalArticleScientificpeer-review

231 Citations (Scopus)
Original languageEnglish
Pages (from-to)297-312
Number of pages15
JournalMarketing Science
Volume19
Issue number4
Publication statusPublished - 2000

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