Eye fixations on advertisements and memory for brands: A model and findings

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@article{6ffd053075bd4959a3986af2c11ac28c,

title = "Eye fixations on advertisements and memory for brands: A model and findings",

author = "M. Wedel and R. Pieters",

note = "Pagination: 15",

year = "2000",

language = "English",

volume = "19",

pages = "297--312",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

number = "4",

}