Eye tracking methodology for research in consumer psychology

M. Wedel, Rik Pieters, R.J.A. van der Lans

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Handbook of Research Methods in Consumer Psychology
Editors	Frank R. Kardes, Paul M. Herr, Norbert Schwarz
Place of Publication	New York
Publisher	Taylor & Francis
Pages	276-292
Edition	1st
ISBN (Electronic)	9781351137713
Publication status	Published - Apr 2019

Cite this

@inbook{dc2f88a62c8f4ef099877f9ac61a636d,

title = "Eye tracking methodology for research in consumer psychology",

author = "M. Wedel and Rik Pieters and {van der Lans}, R.J.A.",

year = "2019",

month = apr,

language = "English",

pages = "276--292",

editor = "Kardes, {Frank R.} and Herr, {Paul M.} and Norbert Schwarz",

booktitle = "Handbook of Research Methods in Consumer Psychology",

publisher = "Taylor & Francis",

edition = "1st",

}

Eye tracking methodology for research in consumer psychology. / Wedel, M.; Pieters, Rik; van der Lans, R.J.A.
Handbook of Research Methods in Consumer Psychology. ed. / Frank R. Kardes; Paul M. Herr; Norbert Schwarz. 1st. ed. New York: Taylor & Francis, 2019. p. 276-292.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review