Eye tracking methodology for research in consumer psychology

M. Wedel, Rik Pieters, R.J.A. van der Lans

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationHandbook of Research Methods in Consumer Psychology
EditorsFrank R. Kardes, Paul M. Herr, Norbert Schwarz
Place of PublicationNew York
PublisherTaylor & Francis
Pages276-292
Edition1st
ISBN (Electronic)9781351137713
Publication statusPublished - Apr 2019

Cite this

Wedel, M., Pieters, R., & van der Lans, R. J. A. (2019). Eye tracking methodology for research in consumer psychology. In F. R. Kardes, P. M. Herr, & N. Schwarz (Eds.), Handbook of Research Methods in Consumer Psychology (1st ed., pp. 276-292). Taylor & Francis.