Eye tracking methodology for research in consumer psychology

M. Wedel, Rik Pieters, R.J.A. van der Lans

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationHandbook of Research Methods in Consumer Psychology
EditorsFrank R. Kardes, Paul M. Herr, Norbert Schwarz
Place of PublicationNew York
PublisherTaylor & Francis
ISBN (Electronic)9781351137713
Publication statusPublished - Apr 2019

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