Fact Based Marketing. The Winner Considers the Facts before the Acts

P.A.V. Naert

    Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

    Original languageEnglish
    Title of host publicationAan marketing denken en doen (Marketing Jaarboek Annuaire Marketing)
    EditorsR. Duyck, C. van Tilborgh
    Place of PublicationZellik
    PublisherRoularta Books
    Pages86-92
    Number of pages7
    ISBN (Print)9054662352
    Publication statusPublished - 1996

    Cite this

    Naert, P. A. V. (1996). Fact Based Marketing. The Winner Considers the Facts before the Acts. In R. Duyck, & C. van Tilborgh (Eds.), Aan marketing denken en doen (Marketing Jaarboek Annuaire Marketing) (pp. 86-92). Roularta Books.