Original language | English |
---|---|
Title of host publication | Aan marketing denken en doen (Marketing Jaarboek Annuaire Marketing) |
Editors | R. Duyck, C. van Tilborgh |
Place of Publication | Zellik |
Publisher | Roularta Books |
Pages | 86-92 |
Number of pages | 7 |
ISBN (Print) | 9054662352 |
Publication status | Published - 1996 |
Fact Based Marketing. The Winner Considers the Facts before the Acts
P.A.V. Naert
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional