Fact Based Marketing. The Winner Considers the Facts before the Acts

P.A.V. Naert

    Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

    Original languageEnglish
    Title of host publicationAan marketing denken en doen (Marketing Jaarboek Annuaire Marketing)
    EditorsR. Duyck, C. van Tilborgh
    Place of PublicationZellik
    PublisherRoularta Books
    Number of pages7
    ISBN (Print)9054662352
    Publication statusPublished - 1996

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