Fact Based Marketing. The Winner Considers the Facts before the Acts

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

Original language	English
Title of host publication	Aan marketing denken en doen (Marketing Jaarboek Annuaire Marketing)
Editors	R. Duyck, C. van Tilborgh
Place of Publication	Zellik
Publisher	Roularta Books
Pages	86-92
Number of pages	7
ISBN (Print)	9054662352
Publication status	Published - 1996

Cite this

@inbook{b3b864c6dd63404dadcb0aca0cbbb4dd,

title = "Fact Based Marketing. The Winner Considers the Facts before the Acts",

author = "P.A.V. Naert",

note = "Pagination: 7",

year = "1996",

language = "English",

isbn = "9054662352",

pages = "86--92",

editor = "R. Duyck and \{van Tilborgh\}, C.",

booktitle = "Aan marketing denken en doen (Marketing Jaarboek Annuaire Marketing)",

publisher = "Roularta Books",

}