Factors affecting resident support for a hallmark cultural event: The 2018 European capital of culture in Valletta, Malta

Tessa van der Steen, Greg Richards*

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

Abstract

Hallmark events have a great impact on a host community, and local support for such events is vital. Previous research has mainly focussed on resident attitudes towards sport events rather than cultural hallmark events. This paper analyses the 2018 European Capital of Culture (ECOC) in Valletta, Malta, to understand resident’s attitudes towards a cultural event. A resident survey a few months prior to the event generated 267 responses. A Confirmatory Factor Analysis reveals that resident support for the ECOC was influenced by levels of perceived benefits and perceived costs, in line with social exchange theory. Perceptions of benefits and costs were related to levels of community attachment, community concern, resource utilisation and European identity. Levels of community involvement and identification with European culture are particularly important in generating support for the event, in line with the European Commission’s stated aims for the event.
Original languageEnglish
JournalJournal of Policy Research in Tourism, Leisure & Events
DOIs
Publication statusE-pub ahead of print - 2020

Fingerprint

cultural event
Malta
resident
event
European Commission
sport
cost
factor analysis
community
european identity
exchange theory
costs
Residents
Factors
Sports
utilization
resources

Keywords

  • COMMUNITY
  • European Capital of Culture
  • Hallmark events
  • Malta
  • PERCEPTIONS
  • community support
  • social exchange theory

Cite this

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title = "Factors affecting resident support for a hallmark cultural event: The 2018 European capital of culture in Valletta, Malta",
abstract = "Hallmark events have a great impact on a host community, and local support for such events is vital. Previous research has mainly focussed on resident attitudes towards sport events rather than cultural hallmark events. This paper analyses the 2018 European Capital of Culture (ECOC) in Valletta, Malta, to understand resident’s attitudes towards a cultural event. A resident survey a few months prior to the event generated 267 responses. A Confirmatory Factor Analysis reveals that resident support for the ECOC was influenced by levels of perceived benefits and perceived costs, in line with social exchange theory. Perceptions of benefits and costs were related to levels of community attachment, community concern, resource utilisation and European identity. Levels of community involvement and identification with European culture are particularly important in generating support for the event, in line with the European Commission’s stated aims for the event.",
keywords = "COMMUNITY, European Capital of Culture, Hallmark events, Malta, PERCEPTIONS, community support, social exchange theory",
author = "Steen, {Tessa van der} and Greg Richards",
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language = "English",
journal = "Journal of Policy Research in Tourism, Leisure & Events",
issn = "1940-7963",
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T2 - The 2018 European capital of culture in Valletta, Malta

AU - Steen, Tessa van der

AU - Richards, Greg

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N2 - Hallmark events have a great impact on a host community, and local support for such events is vital. Previous research has mainly focussed on resident attitudes towards sport events rather than cultural hallmark events. This paper analyses the 2018 European Capital of Culture (ECOC) in Valletta, Malta, to understand resident’s attitudes towards a cultural event. A resident survey a few months prior to the event generated 267 responses. A Confirmatory Factor Analysis reveals that resident support for the ECOC was influenced by levels of perceived benefits and perceived costs, in line with social exchange theory. Perceptions of benefits and costs were related to levels of community attachment, community concern, resource utilisation and European identity. Levels of community involvement and identification with European culture are particularly important in generating support for the event, in line with the European Commission’s stated aims for the event.

AB - Hallmark events have a great impact on a host community, and local support for such events is vital. Previous research has mainly focussed on resident attitudes towards sport events rather than cultural hallmark events. This paper analyses the 2018 European Capital of Culture (ECOC) in Valletta, Malta, to understand resident’s attitudes towards a cultural event. A resident survey a few months prior to the event generated 267 responses. A Confirmatory Factor Analysis reveals that resident support for the ECOC was influenced by levels of perceived benefits and perceived costs, in line with social exchange theory. Perceptions of benefits and costs were related to levels of community attachment, community concern, resource utilisation and European identity. Levels of community involvement and identification with European culture are particularly important in generating support for the event, in line with the European Commission’s stated aims for the event.

KW - COMMUNITY

KW - European Capital of Culture

KW - Hallmark events

KW - Malta

KW - PERCEPTIONS

KW - community support

KW - social exchange theory

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DO - 10.1080/19407963.2019.1696352

M3 - Article

JO - Journal of Policy Research in Tourism, Leisure & Events

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SN - 1940-7963

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