Original language | English |
---|---|
Pages (from-to) | 403-420 |
Journal | Journal of Marketing Communications |
Volume | 25 |
Issue number | 4 |
Publication status | Published - 2019 |
Cite this
Bleize, D., & Antheunis, M. (2019). Factors influencing purchase intent in virtual worlds: A review of the literature. Journal of Marketing Communications, 25(4), 403-420.
@article{6fab8d20e89d4c88af9097a47204d647,
title = "Factors influencing purchase intent in virtual worlds: A review of the literature",
author = "Danielle Bleize and Marjolijn Antheunis",
year = "2019",
language = "English",
volume = "25",
pages = "403--420",
journal = "Journal of Marketing Communications",
issn = "1352-7266",
publisher = "Routledge",
number = "4",
}
Bleize, D & Antheunis, M 2019, 'Factors influencing purchase intent in virtual worlds: A review of the literature', Journal of Marketing Communications, vol. 25, no. 4, pp. 403-420.
Factors influencing purchase intent in virtual worlds : A review of the literature. / Bleize, Danielle; Antheunis, Marjolijn.
In: Journal of Marketing Communications, Vol. 25, No. 4, 2019, p. 403-420.Research output: Contribution to journal › Article › Scientific › peer-review
TY - JOUR
T1 - Factors influencing purchase intent in virtual worlds
T2 - A review of the literature
AU - Bleize, Danielle
AU - Antheunis, Marjolijn
PY - 2019
Y1 - 2019
M3 - Article
VL - 25
SP - 403
EP - 420
JO - Journal of Marketing Communications
JF - Journal of Marketing Communications
SN - 1352-7266
IS - 4
ER -
Bleize D, Antheunis M. Factors influencing purchase intent in virtual worlds: A review of the literature. Journal of Marketing Communications. 2019;25(4):403-420.