Factors influencing purchase intent in virtual worlds

A review of the literature

Danielle Bleize, Marjolijn Antheunis

Research output: Contribution to journal › Article › Scientific › peer-review

Original languageEnglish
Pages (from-to)403-420
JournalJournal of Marketing Communications
Volume25
Issue number4
Publication statusPublished - 2019

Cite this

Bleize, Danielle ; Antheunis, Marjolijn. / Factors influencing purchase intent in virtual worlds : A review of the literature. In: Journal of Marketing Communications. 2019 ; Vol. 25, No. 4. pp. 403-420.
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author = "Danielle Bleize and Marjolijn Antheunis",
year = "2019",
language = "English",
volume = "25",
pages = "403--420",
journal = "Journal of Marketing Communications",
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Bleize, D & Antheunis, M 2019, 'Factors influencing purchase intent in virtual worlds: A review of the literature', Journal of Marketing Communications, vol. 25, no. 4, pp. 403-420.

Factors influencing purchase intent in virtual worlds : A review of the literature. / Bleize, Danielle; Antheunis, Marjolijn.

In: Journal of Marketing Communications, Vol. 25, No. 4, 2019, p. 403-420.

Research output: Contribution to journal › Article › Scientific › peer-review

TY - JOUR

T1 - Factors influencing purchase intent in virtual worlds

T2 - A review of the literature

AU - Bleize, Danielle

AU - Antheunis, Marjolijn

PY - 2019

Y1 - 2019

M3 - Article

VL - 25

SP - 403

EP - 420

JO - Journal of Marketing Communications

JF - Journal of Marketing Communications

SN - 1352-7266

IS - 4

ER -

Bleize D, Antheunis M. Factors influencing purchase intent in virtual worlds: A review of the literature. Journal of Marketing Communications. 2019;25(4):403-420.