Original language | English |
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Pages (from-to) | 403-420 |
Journal | Journal of Marketing Communications |
Volume | 25 |
Issue number | 4 |
Publication status | Published - 2019 |
Factors influencing purchase intent in virtual worlds: A review of the literature
Danielle Bleize, Marjolijn Antheunis
Research output: Contribution to journal › Article › Scientific › peer-review