Factors influencing purchase intent in virtual worlds

A review of the literature

Danielle Bleize, Marjolijn Antheunis

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)403-420
JournalJournal of Marketing Communications
Volume25
Issue number4
Publication statusPublished - 2019

Cite this

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title = "Factors influencing purchase intent in virtual worlds: A review of the literature",
author = "Danielle Bleize and Marjolijn Antheunis",
year = "2019",
language = "English",
volume = "25",
pages = "403--420",
journal = "Journal of Marketing Communications",
issn = "1352-7266",
publisher = "Routledge",
number = "4",

}

Factors influencing purchase intent in virtual worlds : A review of the literature. / Bleize, Danielle; Antheunis, Marjolijn.

In: Journal of Marketing Communications, Vol. 25, No. 4, 2019, p. 403-420.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Factors influencing purchase intent in virtual worlds

T2 - A review of the literature

AU - Bleize, Danielle

AU - Antheunis, Marjolijn

PY - 2019

Y1 - 2019

M3 - Article

VL - 25

SP - 403

EP - 420

JO - Journal of Marketing Communications

JF - Journal of Marketing Communications

SN - 1352-7266

IS - 4

ER -