Factors influencing purchase intent in virtual worlds: A review of the literature

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	403-420
Journal	Journal of Marketing Communications
Volume	25
Issue number	4
Publication status	Published - 2019

Cite this

@article{6fab8d20e89d4c88af9097a47204d647,

title = "Factors influencing purchase intent in virtual worlds: A review of the literature",

author = "Danielle Bleize and Marjolijn Antheunis",

year = "2019",

language = "English",

volume = "25",

pages = "403--420",

journal = "Journal of Marketing Communications",

issn = "1352-7266",

publisher = "Routledge",

number = "4",

}