Factory Gate Pricing: An Analysis of the Dutch Retail Distribution

H.M. Le Blanc, F. Cruijssen, H.A. Fleuren, M.B.M. de Koster

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Factory Gate Pricing (FGP) is a relatively new phenomenon in retail distribution.Under FGP, products are no longer delivered at the retailer distribution center, but collected by the retailer at the factory gates of the suppliers.Owing to both the asymmetry in the distribution networks (the supplier sites greatly outnumber the retailer distribution centers) and the better inventory and transport coordination mechanisms, this is likely to result in high savings.A mathematical model was used to analyze the benefits of FGP for a case study in the Dutch retail sector.Extensive numerical results are presented to show the effect of the orchestration shift from supplier to retailer, the improved coordination mechanisms, and sector-wide cooperation.
Original languageEnglish
Place of PublicationTilburg
PublisherVakgroep CentER
Number of pages30
Publication statusPublished - 2004

Publication series

NameCentER Discussion Paper


  • pricing
  • retailing
  • distribution
  • supply chain management
  • Netherlands


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