Family members' projections of each other's preference and influence: A two-stage conjoint approach

B.G.C. Dellaert, M. Prodigalidad, J. Louviere

    Research output: Contribution to journalArticleScientificpeer-review

    Original languageEnglish
    Pages (from-to)135-146
    Number of pages11
    JournalMarketing Letters
    Volume9
    Issue number2
    Publication statusPublished - 1998

    Cite this

    Dellaert, B. G. C., Prodigalidad, M., & Louviere, J. (1998). Family members' projections of each other's preference and influence: A two-stage conjoint approach. Marketing Letters, 9(2), 135-146.