Fighting Private Label: Growth Drivers, Brand Defense Strategies and Market Opportunities

J.E.B.M. Steenkamp, I. Geyskens, O. Koll, K.J.P. Gielens, H. Lewis

Research output: Book/ReportReportProfessional

Original languageEnglish
Place of PublicationLondon
PublisherBusiness Insights Ltd
Number of pages21
Publication statusPublished - 2005

Publication series

NameAiMark Report

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