Fighting Private Label: Growth Drivers, Brand Defense Strategies and Market Opportunities

J.E.B.M. Steenkamp, I. Geyskens, O. Koll, K.J.P. Gielens, H. Lewis

Research output: Book/ReportReportProfessional

Original languageEnglish
Place of PublicationLondon
PublisherBusiness Insights Ltd
Number of pages21
Publication statusPublished - 2005

Publication series

NameAiMark Report

Cite this

Steenkamp, J. E. B. M., Geyskens, I., Koll, O., Gielens, K. J. P., & Lewis, H. (2005). Fighting Private Label: Growth Drivers, Brand Defense Strategies and Market Opportunities. (AiMark Report). Business Insights Ltd. http://www.globalbusinessinsights.com/content/rbtn0001m.pdf