Fighting Private Label: Growth Drivers, Brand Defense Strategies and Market Opportunities

J.E.B.M. Steenkamp, I. Geyskens, O. Koll, K.J.P. Gielens, H. Lewis

Research output: Book/Report › Report

Name	AiMark Report

Access to Document

@book{0a4051bd41254a2ea85ce25ccf830db5,

title = "Fighting Private Label: Growth Drivers, Brand Defense Strategies and Market Opportunities",

author = "J.E.B.M. Steenkamp and I. Geyskens and O. Koll and K.J.P. Gielens and H. Lewis",

note = "Pagination: 21",

year = "2005",

language = "English",

series = "AiMark Report",

publisher = "Business Insights Ltd",

}