Flexible decomposition of price promotion effects using store-level scanner data

H.J. van Heerde, P.S.H. Leeflang, D.R. Wittink

Research output: Book/ReportReportProfessional

Original languageEnglish
Publisher[n.n.]
Publication statusPublished - 2002

Publication series

Name
No.107

Cite this

van Heerde, H. J., Leeflang, P. S. H., & Wittink, D. R. (2002). Flexible decomposition of price promotion effects using store-level scanner data. [n.n.].