Flexible decomposition of price promotion effects using store-level scanner data

H.J. van Heerde, P.S.H. Leeflang, D.R. Wittink

Research output: Book/ReportReportProfessional

Original languageEnglish
Publisher[n.n.]
Publication statusPublished - 2002

Publication series

Name
No.107

Cite this

van Heerde, H. J., Leeflang, P. S. H., & Wittink, D. R. (2002). Flexible decomposition of price promotion effects using store-level scanner data. [n.n.].
van Heerde, H.J. ; Leeflang, P.S.H. ; Wittink, D.R. / Flexible decomposition of price promotion effects using store-level scanner data. [n.n.], 2002.
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title = "Flexible decomposition of price promotion effects using store-level scanner data",
author = "{van Heerde}, H.J. and P.S.H. Leeflang and D.R. Wittink",
year = "2002",
language = "English",
publisher = "[n.n.]",
number = "107",

}

van Heerde, HJ, Leeflang, PSH & Wittink, DR 2002, Flexible decomposition of price promotion effects using store-level scanner data. [n.n.].

Flexible decomposition of price promotion effects using store-level scanner data. / van Heerde, H.J.; Leeflang, P.S.H.; Wittink, D.R.

[n.n.], 2002.

Research output: Book/ReportReportProfessional

TY - BOOK

T1 - Flexible decomposition of price promotion effects using store-level scanner data

AU - van Heerde, H.J.

AU - Leeflang, P.S.H.

AU - Wittink, D.R.

PY - 2002

Y1 - 2002

M3 - Report

BT - Flexible decomposition of price promotion effects using store-level scanner data

PB - [n.n.]

ER -

van Heerde HJ, Leeflang PSH, Wittink DR. Flexible decomposition of price promotion effects using store-level scanner data. [n.n.], 2002.