FOCUS: Marketing new products: Marketing, reciprocity and ethics

B. Nooteboom

Research output: Contribution to journal › Article › Professional

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Original language	English
Pages (from-to)	110-116
Number of pages	7
Journal	Business Ethics: A European Review
Volume	1
Issue number	2
Publication status	Published - 1992
Externally published	Yes

Access to Document

@article{ecddb45fb94044df9b043f89daf3453c,

title = "FOCUS: Marketing new products: Marketing, reciprocity and ethics",

author = "B. Nooteboom",

note = "Pagination: 7",

year = "1992",

language = "English",

volume = "1",

pages = "110--116",

journal = "Business Ethics: A European Review",

issn = "0962-8770",

publisher = "Wiley-Blackwell",

number = "2",

}