Franchising: Groeistrategie in de detailhandel

M. van Willigen, T.H.A. Bijmolt, W.J.M. Reijnders

Research output: Contribution to journalArticleProfessional

Original languageDutch
Pages (from-to)13-16
JournalMark It: Interuniversitair Marketing Magazine
Volumeautumn
Publication statusPublished - 1996

Cite this

van Willigen, M., Bijmolt, T. H. A., & Reijnders, W. J. M. (1996). Franchising: Groeistrategie in de detailhandel. Mark It: Interuniversitair Marketing Magazine, autumn, 13-16.