| Original language | Dutch |
|---|---|
| Pages (from-to) | 13-16 |
| Journal | Mark It: Interuniversitair Marketing Magazine |
| Volume | autumn |
| Publication status | Published - 1996 |
Franchising: Groeistrategie in de detailhandel
M. van Willigen, T.H.A. Bijmolt, W.J.M. Reijnders
Research output: Contribution to journal › Article › Professional