| Original language | Dutch |
|---|---|
| Pages (from-to) | 13-16 |
| Journal | Mark It: Interuniversitair Marketing Magazine |
| Volume | autumn |
| Publication status | Published - 1996 |
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Franchising: Groeistrategie in de detailhandel
- M. van Willigen
- , T.H.A. Bijmolt
- , W.J.M. Reijnders
Research output: Contribution to journal › Article › Professional