Abstract
Imagine one of the most shareable clips you’ve ever seen … and now imagine seeing it only once. That's exactly what happened to many of the people who watched Apple's "1984" television commercial during the Super Bowl. In this article, Julian Hanna reflects on the event.
| Original language | English |
|---|---|
| Journal | Diggit Magazine |
| Publication status | Published - 24 Jan 2024 |
Keywords
- Apple
- media studies
- advertising