From Corporate Social Responsibility to Disruptive Innovation: Samsung’s Green Memory Initiative

Poonacha K. Medappa*, Shirish C. Srivastava

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Abstract

While companies are ceaselessly employing several Corporate Social Responsibility (CSR) initiatives, few can claim real business value from such practices. The case describes CSR practices implemented by Samsung Electronics that not only created value for the company but also resulted in disruptive innovations, which have the potential to change the face of the computer memory industry. Guided by its philosophy of ‘ceaseless innovation’, Samsung’s green memory solutions have evolved into environmentally sustainable products that can also provide substantial financial returns. The case traces the history of Samsung’s green management initiative – starting since its inception in 2009 till the creation of its present day 5th generation green memory products. The study highlights the growing significance of CSR practices for technology companies and reaffirms the potential large-scale impact of such initiatives on the company’s competitiveness and to the direction of innovation in the industry as a whole.
Original languageEnglish
Title of host publicationAdvances in Business Ethics Research
Subtitle of host publicationThe Role of Corporate Sustainability in Asian Development
PublisherSpringer
Volume7
ISBN (Electronic)978-3-319-45160-2
ISBN (Print)978-3-319-45158-9
Publication statusPublished - 2017

Fingerprint

Disruptive innovation
Corporate Social Responsibility
Industry
Business value
Competitiveness
Innovation
Green innovation
Financial returns

Keywords

  • Corporate Social Responsibility
  • green memory

Cite this

Medappa, P. K., & Srivastava, S. C. (2017). From Corporate Social Responsibility to Disruptive Innovation: Samsung’s Green Memory Initiative. In Advances in Business Ethics Research: The Role of Corporate Sustainability in Asian Development (Vol. 7). Springer.
Medappa, Poonacha K. ; Srivastava, Shirish C. / From Corporate Social Responsibility to Disruptive Innovation: Samsung’s Green Memory Initiative. Advances in Business Ethics Research: The Role of Corporate Sustainability in Asian Development. Vol. 7 Springer, 2017.
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Medappa, PK & Srivastava, SC 2017, From Corporate Social Responsibility to Disruptive Innovation: Samsung’s Green Memory Initiative. in Advances in Business Ethics Research: The Role of Corporate Sustainability in Asian Development. vol. 7, Springer.

From Corporate Social Responsibility to Disruptive Innovation: Samsung’s Green Memory Initiative. / Medappa, Poonacha K.; Srivastava, Shirish C.

Advances in Business Ethics Research: The Role of Corporate Sustainability in Asian Development. Vol. 7 Springer, 2017.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

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Medappa PK, Srivastava SC. From Corporate Social Responsibility to Disruptive Innovation: Samsung’s Green Memory Initiative. In Advances in Business Ethics Research: The Role of Corporate Sustainability in Asian Development. Vol. 7. Springer. 2017