From large language models to long lasting manipulations: The AI act and generative AI advertising

Research output: Online publication or Non-textual form › Web publication/site › Scientific

Keywords

DIGI-APPS: Digital Governance of Internet for Accessible Protected Public Spheres
Mooij, A. (Principal Investigator) & Mendis, S. (Principal Investigator)
1/10/23 → 31/12/26
Project: Research project

@misc{77bd81fa4ee44a2b916d3281a8122612,

title = "From large language models to long lasting manipulations: The AI act and generative AI advertising",

keywords = "ChatGPT, LLM, Advertisement, Manipulation, AI Act, General Purpose AI, Consumer Advertisement, big data",

author = "Annelieke Mooij and Anuj Puri",

year = "2025",

month = dec,

day = "16",

language = "English",

publisher = "EU Law Analysis",

}

TY - ADVS

T1 - From large language models to long lasting manipulations

T2 - The AI act and generative AI advertising

AU - Mooij, Annelieke

AU - Puri, Anuj

PY - 2025/12/16

Y1 - 2025/12/16

KW - ChatGPT

KW - LLM

KW - Advertisement

KW - Manipulation

KW - AI Act

KW - General Purpose AI

KW - Consumer Advertisement

KW - big data

M3 - Web publication/site

PB - EU Law Analysis

ER -