From Social Media to Social Product Development: The Impact of Social Media on Co-Creation of Innovation

Frank Piller, Alexander Vossen, Christoph Ihl

Research output: Contribution to journal › Article › Scientific › peer-review

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@article{f924403d6a8c49f389fb46097fb26137,

title = "From Social Media to Social Product Development: The Impact of Social Media on Co-Creation of Innovation",

author = "Frank Piller and Alexander Vossen and Christoph Ihl",

year = "2012",

doi = "10.5771/0042-059x-2012-1-7",

language = "English",

journal = "Die Unternehmung",

issn = "0042-059X",

}

TY - JOUR

T1 - From Social Media to Social Product Development: The Impact of Social Media on Co-Creation of Innovation

AU - Piller, Frank

AU - Vossen, Alexander

AU - Ihl, Christoph

PY - 2012

Y1 - 2012

UR - http://dx.doi.org/10.5771/0042-059x-2012-1-7

U2 - 10.5771/0042-059x-2012-1-7

DO - 10.5771/0042-059x-2012-1-7

M3 - Article

SN - 0042-059X

JO - Die Unternehmung

JF - Die Unternehmung

ER -