Frugal marketing: Can selling less make business sense?

R.J.M. Jeurissen, B.W. van de Ven

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Original languageEnglish
    Title of host publicationFrugality. Rebalancing material and spiritual values in economic life
    EditorsL. Bouckaert, H. Opdebeeck, L. Zsolnai
    Place of PublicationBern
    PublisherPeter Lang
    Number of pages22
    ISBN (Print)9783039111312
    Publication statusPublished - 2008

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