Frugal marketing: Can selling less make business sense?

R.J.M. Jeurissen, B.W. van de Ven

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Original languageEnglish
    Title of host publicationFrugality. Rebalancing material and spiritual values in economic life
    EditorsL. Bouckaert, H. Opdebeeck, L. Zsolnai
    Place of PublicationBern
    PublisherPeter Lang
    Pages227-248
    Number of pages22
    ISBN (Print)9783039111312
    Publication statusPublished - 2008

    Cite this

    Jeurissen, R. J. M., & van de Ven, B. W. (2008). Frugal marketing: Can selling less make business sense? In L. Bouckaert, H. Opdebeeck, & L. Zsolnai (Eds.), Frugality. Rebalancing material and spiritual values in economic life (pp. 227-248). Peter Lang.