Frugal marketing: Can selling less make business sense?

R.J.M. Jeurissen, B.W. van de Ven

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Original languageEnglish
    Title of host publicationFrugality. Rebalancing material and spiritual values in economic life
    EditorsL. Bouckaert, H. Opdebeeck, L. Zsolnai
    Place of PublicationBern
    PublisherPeter Lang
    Pages227-248
    Number of pages22
    ISBN (Print)9783039111312
    Publication statusPublished - 2008

    Cite this

    Jeurissen, R. J. M., & van de Ven, B. W. (2008). Frugal marketing: Can selling less make business sense? In L. Bouckaert, H. Opdebeeck, & L. Zsolnai (Eds.), Frugality. Rebalancing material and spiritual values in economic life (pp. 227-248). Bern: Peter Lang.
    Jeurissen, R.J.M. ; van de Ven, B.W. / Frugal marketing : Can selling less make business sense?. Frugality. Rebalancing material and spiritual values in economic life. editor / L. Bouckaert ; H. Opdebeeck ; L. Zsolnai. Bern : Peter Lang, 2008. pp. 227-248
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    title = "Frugal marketing: Can selling less make business sense?",
    author = "R.J.M. Jeurissen and {van de Ven}, B.W.",
    note = "Pagination: 22",
    year = "2008",
    language = "English",
    isbn = "9783039111312",
    pages = "227--248",
    editor = "L. Bouckaert and H. Opdebeeck and L. Zsolnai",
    booktitle = "Frugality. Rebalancing material and spiritual values in economic life",
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    Jeurissen, RJM & van de Ven, BW 2008, Frugal marketing: Can selling less make business sense? in L Bouckaert, H Opdebeeck & L Zsolnai (eds), Frugality. Rebalancing material and spiritual values in economic life. Peter Lang, Bern, pp. 227-248.

    Frugal marketing : Can selling less make business sense? / Jeurissen, R.J.M.; van de Ven, B.W.

    Frugality. Rebalancing material and spiritual values in economic life. ed. / L. Bouckaert; H. Opdebeeck; L. Zsolnai. Bern : Peter Lang, 2008. p. 227-248.

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    TY - CHAP

    T1 - Frugal marketing

    T2 - Can selling less make business sense?

    AU - Jeurissen, R.J.M.

    AU - van de Ven, B.W.

    N1 - Pagination: 22

    PY - 2008

    Y1 - 2008

    M3 - Chapter

    SN - 9783039111312

    SP - 227

    EP - 248

    BT - Frugality. Rebalancing material and spiritual values in economic life

    A2 - Bouckaert, L.

    A2 - Opdebeeck, H.

    A2 - Zsolnai, L.

    PB - Peter Lang

    CY - Bern

    ER -

    Jeurissen RJM, van de Ven BW. Frugal marketing: Can selling less make business sense? In Bouckaert L, Opdebeeck H, Zsolnai L, editors, Frugality. Rebalancing material and spiritual values in economic life. Bern: Peter Lang. 2008. p. 227-248