Frugal marketing: Can selling less make business sense?

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Frugality. Rebalancing material and spiritual values in economic life
Editors	L. Bouckaert, H. Opdebeeck, L. Zsolnai
Place of Publication	Bern
Publisher	Peter Lang
Pages	227-248
Number of pages	22
ISBN (Print)	9783039111312
Publication status	Published - 2008

Cite this

@inbook{fab60d8094ef4332b2c314610597a212,

title = "Frugal marketing: Can selling less make business sense?",

author = "R.J.M. Jeurissen and \{van de Ven\}, B.W.",

note = "Pagination: 22",

year = "2008",

language = "English",

isbn = "9783039111312",

pages = "227--248",

editor = "L. Bouckaert and H. Opdebeeck and L. Zsolnai",

booktitle = "Frugality. Rebalancing material and spiritual values in economic life",

publisher = "Peter Lang",

}

TY - CHAP

T1 - Frugal marketing

T2 - Can selling less make business sense?

AU - Jeurissen, R.J.M.

AU - van de Ven, B.W.

N1 - Pagination: 22

PY - 2008

Y1 - 2008

M3 - Chapter

SN - 9783039111312

SP - 227

EP - 248

BT - Frugality. Rebalancing material and spiritual values in economic life

A2 - Bouckaert, L.

A2 - Opdebeeck, H.

A2 - Zsolnai, L.

PB - Peter Lang

CY - Bern

ER -