Galbraith revisited: Advertising in non-affluent societies

M.J. James, S. Lister

Research output: Contribution to journalArticleProfessional

85 Downloads (Pure)
Original languageEnglish
Pages (from-to)87-96
JournalWorld Development
Volume8
Issue number1
Publication statusPublished - 1980
Externally publishedYes

Cite this

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title = "Galbraith revisited: Advertising in non-affluent societies",
author = "M.J. James and S. Lister",
year = "1980",
language = "English",
volume = "8",
pages = "87--96",
journal = "World Development",
issn = "0305-750X",
publisher = "Elsevier BV",
number = "1",

}

Galbraith revisited : Advertising in non-affluent societies. / James, M.J.; Lister, S.

In: World Development, Vol. 8, No. 1, 1980, p. 87-96.

Research output: Contribution to journalArticleProfessional

TY - JOUR

T1 - Galbraith revisited

T2 - Advertising in non-affluent societies

AU - James, M.J.

AU - Lister, S.

PY - 1980

Y1 - 1980

M3 - Article

VL - 8

SP - 87

EP - 96

JO - World Development

JF - World Development

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