Gender gaps in deceptive self-presentation on social media platforms vary with gender equality: A multinational investigation

Dasha Kolesnyk, M.G. de Jong, Rik Pieters

Research output: Contribution to journalArticleScientificpeer-review

Abstract

Deceptive self-presentation on social-media platforms appears to be common. However, its prevalence and determinants are still largely unknown, partly because admitting such behavior is socially sensitive and hard to study. We investigated deceptive self-presentation from the perspective of mating theories in two key domains: physical attractiveness and personal achievement. A truth-telling technique was used to measure deceptive self-presentation in a survey of 12,257 adults (51% female) across 25 countries. As hypothesized, men and women reported more deceptive self-presentation in the domain traditionally most relevant for their gender in a mating context. However, contrary to lay beliefs (N = 790), results showed larger gender differences in deceptive self-presentation in countries with higher gender equality because there is less gender-atypical (relative to gender-typical) deceptive self-presentation in these countries. Higher gender equality was also associated with less deceptive self-presentation for men and women worldwide.
Original languageEnglish
Article number09567976211016395
Pages (from-to)1952-1964
JournalPsychological Science
Volume32
Issue number12
Early online dateNov 2021
DOIs
Publication statusPublished - Dec 2021

Keywords

  • mating theories
  • self-presentation
  • gender differences
  • randomized response
  • cross-cultural survey

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