Generalizations about trust in marketing channel relationships using meta-analysis

I. Geyskens, J.E.B.M. Steenkamp, N. Kumar

Research output: Contribution to journalArticleScientificpeer-review

611 Citations (Scopus)
Original languageEnglish
Pages (from-to)223-248
Number of pages25
JournalInternational Journal of Research in Marketing
Volume15
Issue number3
Publication statusPublished - 1998

Cite this