Generalizations about trust in marketing channel relationships using meta-analysis

I. Geyskens, J.E.B.M. Steenkamp, N. Kumar

Research output: Contribution to journalArticleScientificpeer-review

502 Citations (Scopus)
Original languageEnglish
Pages (from-to)223-248
Number of pages25
JournalInternational Journal of Research in Marketing
Volume15
Issue number3
Publication statusPublished - 1998

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