Original language | English |
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Pages (from-to) | 223-248 |
Number of pages | 25 |
Journal | International Journal of Research in Marketing |
Volume | 15 |
Issue number | 3 |
Publication status | Published - 1998 |
Generalizations about trust in marketing channel relationships using meta-analysis
I. Geyskens, J.E.B.M. Steenkamp, N. Kumar
Research output: Contribution to journal › Article › Scientific › peer-review
611
Citations
(Scopus)