Generalizations in marketing using meta-analysis with multiple measurements

T.H.A. Bijmolt, R. Pieters

Research output: Working paperDiscussion paperOther research output

Original languageEnglish
Place of PublicationTilburg
PublisherMarketing
Number of pages31
Volume98.93
Publication statusPublished - 1998

Publication series

NameCentER Discussion Paper
Volume98.93

Keywords

  • Mote Carlo technique
  • marketing
  • simulation models

Cite this

Bijmolt, T. H. A., & Pieters, R. (1998). Generalizations in marketing using meta-analysis with multiple measurements. (CentER Discussion Paper; Vol. 98.93). Marketing.