Generalizations in marketing using meta-analysis with multiple measurements

T.H.A. Bijmolt, R. Pieters

Research output: Working paperDiscussion paperOther research output

Original languageEnglish
Place of PublicationTilburg
PublisherMarketing
Number of pages31
Volume98.93
Publication statusPublished - 1998

Publication series

NameCentER Discussion Paper
Volume98.93

Keywords

  • Mote Carlo technique
  • marketing
  • simulation models

Cite this

Bijmolt, T. H. A., & Pieters, R. (1998). Generalizations in marketing using meta-analysis with multiple measurements. (CentER Discussion Paper; Vol. 98.93). Tilburg: Marketing.
Bijmolt, T.H.A. ; Pieters, R. / Generalizations in marketing using meta-analysis with multiple measurements. Tilburg : Marketing, 1998. (CentER Discussion Paper).
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note = "Pagination: 31",
year = "1998",
language = "English",
volume = "98.93",
series = "CentER Discussion Paper",
publisher = "Marketing",
type = "WorkingPaper",
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Bijmolt, THA & Pieters, R 1998 'Generalizations in marketing using meta-analysis with multiple measurements' CentER Discussion Paper, vol. 98.93, Marketing, Tilburg.

Generalizations in marketing using meta-analysis with multiple measurements. / Bijmolt, T.H.A.; Pieters, R.

Tilburg : Marketing, 1998. (CentER Discussion Paper; Vol. 98.93).

Research output: Working paperDiscussion paperOther research output

TY - UNPB

T1 - Generalizations in marketing using meta-analysis with multiple measurements

AU - Bijmolt, T.H.A.

AU - Pieters, R.

N1 - Pagination: 31

PY - 1998

Y1 - 1998

KW - Mote Carlo technique

KW - marketing

KW - simulation models

M3 - Discussion paper

VL - 98.93

T3 - CentER Discussion Paper

BT - Generalizations in marketing using meta-analysis with multiple measurements

PB - Marketing

CY - Tilburg

ER -

Bijmolt THA, Pieters R. Generalizations in marketing using meta-analysis with multiple measurements. Tilburg: Marketing. 1998. (CentER Discussion Paper).