Generalizations in marketing using meta-analysis with multiple measurements

T.H.A. Bijmolt, R. Pieters

Research output: Working paper › Discussion paper › Other research output

Name	CentER Discussion Paper
Volume	98.93

Keywords

@techreport{27bb25b84de542d3b23fbb3ae6e7ff2a,

title = "Generalizations in marketing using meta-analysis with multiple measurements",

keywords = "Mote Carlo technique, marketing, simulation models",

author = "T.H.A. Bijmolt and R. Pieters",

note = "Pagination: 31",

year = "1998",

language = "English",

volume = "98.93",

series = "CentER Discussion Paper",

publisher = "Marketing",

type = "WorkingPaper",

institution = "Marketing",

}

TY - UNPB

T1 - Generalizations in marketing using meta-analysis with multiple measurements

AU - Bijmolt, T.H.A.

AU - Pieters, R.

N1 - Pagination: 31

PY - 1998

Y1 - 1998

KW - Mote Carlo technique

KW - marketing

KW - simulation models

M3 - Discussion paper

VL - 98.93

T3 - CentER Discussion Paper

BT - Generalizations in marketing using meta-analysis with multiple measurements

PB - Marketing

CY - Tilburg

ER -