Generalizing about trade show effectiveness: A cross-national comparison

M.G. Dekimpe, P. Francois, S. Gopalakrishna, C. van den Bulte

Research output: Contribution to journalArticleProfessional

95 Citations (Scopus)
37 Downloads (Pure)
Original languageEnglish
Pages (from-to)55-64
JournalJournal of Marketing
Volume61
Issue number4
Publication statusPublished - 1997
Externally publishedYes

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