| Original language | English |
|---|---|
| Pages (from-to) | 55-64 |
| Journal | Journal of Marketing |
| Volume | 61 |
| Issue number | 4 |
| Publication status | Published - 1997 |
| Externally published | Yes |
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Generalizing about trade show effectiveness: A cross-national comparison
- M.G. Dekimpe
- , P. Francois
- , S. Gopalakrishna
- , C. van den Bulte
Research output: Contribution to journal › Article › Professional
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