Generalizing about trade show effectiveness: A cross-national comparison

M.G. Dekimpe, P. Francois, S. Gopalakrishna, C. van den Bulte

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@article{1595958efa2a4109ac8aee1931186473,

title = "Generalizing about trade show effectiveness: A cross-national comparison",

author = "M.G. Dekimpe and P. Francois and S. Gopalakrishna and \{van den Bulte\}, C.",

year = "1997",

language = "English",

volume = "61",

pages = "55--64",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "American Marketing Association",

number = "4",

}