Goal control of attention to advertising: The Yarbus implication

R. Pieters, M. Wedel

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)224-233
JournalJournal of Consumer Research
Volume34
Issue number2
Publication statusPublished - 2007

Cite this

@article{c37ffe89df624aeca5ab91cf9d1d8e99,
title = "Goal control of attention to advertising: The Yarbus implication",
author = "R. Pieters and M. Wedel",
year = "2007",
language = "English",
volume = "34",
pages = "224--233",
journal = "Journal of Consumer Research",
issn = "0093-5301",
publisher = "University of Chicago",
number = "2",

}

Goal control of attention to advertising : The Yarbus implication. / Pieters, R.; Wedel, M.

In: Journal of Consumer Research, Vol. 34, No. 2, 2007, p. 224-233.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Goal control of attention to advertising

T2 - The Yarbus implication

AU - Pieters, R.

AU - Wedel, M.

PY - 2007

Y1 - 2007

M3 - Article

VL - 34

SP - 224

EP - 233

JO - Journal of Consumer Research

JF - Journal of Consumer Research

SN - 0093-5301

IS - 2

ER -