Goal control of attention to advertising: The Yarbus implication

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Original language	English
Pages (from-to)	224-233
Journal	Journal of Consumer Research
Volume	34
Issue number	2
Publication status	Published - 2007

Cite this

@article{c37ffe89df624aeca5ab91cf9d1d8e99,

title = "Goal control of attention to advertising: The Yarbus implication",

author = "R. Pieters and M. Wedel",

year = "2007",

language = "English",

volume = "34",

pages = "224--233",

journal = "Journal of Consumer Research",

issn = "0093-5301",

publisher = "Oxford University Press",

number = "2",

}