Goal-directed consumer behavior

H. Baumgartner, R. Pieters

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationHandbook of Consumer Psychology
EditorsC. Haugtvedt, P. Herr, F. Kardes
Place of PublicationMahwah
PublisherPsychology Press
Pages2,560
ISBN (Print)9780805856033
Publication statusPublished - 2008

Cite this

Baumgartner, H., & Pieters, R. (2008). Goal-directed consumer behavior. In C. Haugtvedt, P. Herr, & F. Kardes (Eds.), Handbook of Consumer Psychology (pp. 2,560). Psychology Press.