Goal-directed consumer behavior

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Handbook of Consumer Psychology
Editors	C. Haugtvedt, P. Herr, F. Kardes
Place of Publication	Mahwah
Publisher	Psychology Press
Pages	2,560
ISBN (Print)	9780805856033
Publication status	Published - 2008

Cite this

@inbook{a6a6c26d571d492bb6c8aaeaf6bf5734,

title = "Goal-directed consumer behavior",

author = "H. Baumgartner and R. Pieters",

note = "Pagination: 2,560",

year = "2008",

language = "English",

isbn = "9780805856033",

pages = "2,560",

editor = "C. Haugtvedt and P. Herr and F. Kardes",

booktitle = "Handbook of Consumer Psychology",

publisher = "Psychology Press",

}