Guaranteed profit margins

A demonstration of retailer power

T.V. Krishnan, H. Soni

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)35-56
Number of pages21
JournalInternational Journal of Research in Marketing
Volume14
Issue number1
Publication statusPublished - 1997

Cite this

@article{efd298887264493294557adf3fab250b,
title = "Guaranteed profit margins: A demonstration of retailer power",
author = "T.V. Krishnan and H. Soni",
note = "Pagination: 21",
year = "1997",
language = "English",
volume = "14",
pages = "35--56",
journal = "International Journal of Research in Marketing",
issn = "0167-8116",
publisher = "Elsevier Science BV",
number = "1",

}

Guaranteed profit margins : A demonstration of retailer power. / Krishnan, T.V.; Soni, H.

In: International Journal of Research in Marketing, Vol. 14, No. 1, 1997, p. 35-56.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Guaranteed profit margins

T2 - A demonstration of retailer power

AU - Krishnan, T.V.

AU - Soni, H.

N1 - Pagination: 21

PY - 1997

Y1 - 1997

M3 - Article

VL - 14

SP - 35

EP - 56

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

SN - 0167-8116

IS - 1

ER -