Guaranteed profit margins: A demonstration of retailer power

T.V. Krishnan, H. Soni

Research output: Contribution to journalArticleScientificpeer-review

42 Citations (Scopus)
Original languageEnglish
Pages (from-to)35-56
Number of pages21
JournalInternational Journal of Research in Marketing
Volume14
Issue number1
Publication statusPublished - 1997

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