Guaranteed profit margins: A demonstration of retailer power

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	35-56
Number of pages	21
Journal	International Journal of Research in Marketing
Volume	14
Issue number	1
Publication status	Published - 1997

Cite this

@article{efd298887264493294557adf3fab250b,

title = "Guaranteed profit margins: A demonstration of retailer power",

author = "T.V. Krishnan and H. Soni",

note = "Pagination: 21",

year = "1997",

language = "English",

volume = "14",

pages = "35--56",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier B.V.",

number = "1",

}