Increasing market concentration in the digital sector combined with new technological possibilities to target consumers call for a reflection of the proper role of competition law in our current society. The present contribution explores this discussion from the perspective of the role of happiness in competition enforcement and submits that there is a need to give more prominence to consumer sovereignty as a dimension of consumer welfare or happiness in competition cases.
|Title of host publication||Rethinking IT and IP law|
|Subtitle of host publication||Celebrating 30 years CiTiP|
|Number of pages||5|
|Publication status||Published - 2019|