Heads-up: Head movements during ad exposure respond to consumer goals and predict brand memory

Keyphrases

• Eye Movements 100%
• Head Movement 100%
• Ad Exposure 100%
• Brand Memory 100%
• Consumer Goals 100%
• Eye-tracking Study 33%
• Forward-backward 33%
• Day Settings 33%
• Forward Motion 33%
• Consumer Processing 33%
• Process Goals 33%
• Consumer Exposure 33%
• Backward Motion 33%

Psychology

• Eye Movement 100%
• Eye-Tracking 33%