Health Communication through Media Narratives: Factors, Processes and Effects — Introduction

Katalin Bálint, Helena Bilandzic

Research output: Contribution to journalArticleScientific

5 Citations (Scopus)

Abstract

Understanding of the mechanics underlying the effects of health narratives. Addressing this gap, this Special Section provides a synthesis of knowledge and direction in the field of narrative health communication, bringing together 10 original research articles. The reported studies investigate experiences mediating the effect of narratives on health outcomes, as well as the role of moderating factors, such as cultural background, form, content, and context-related features. All 10 studies reported here have important implications for the theory of narrative processing and effects, and they are instrumental to the practice of designing effective health communication messages.
Original languageEnglish
Pages (from-to)1-7
Number of pages7
JournalInternational Journal of Communication
Volume11
Publication statusPublished - 2017

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