Hedonic product design and its role in online marketing communications

R. Piters

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	XXVI Annual Colloquium on Research in Economic Psychology
Subtitle of host publication	Environment and Wellbeing. Bath, UK
Editors	A.J. Scott
Place of Publication	Bath, UK
Publisher	University of Bath
Pages	234-236
Number of pages	3
Volume	26
Publication status	Published - 2001

Name
Volume	26

Cite this

@inproceedings{5363c388c8c3448cbd4b87a581233b2b,

title = "Hedonic product design and its role in online marketing communications",

author = "R. Piters",

note = "Pagination: 3",

year = "2001",

language = "English",

volume = "26",

publisher = "University of Bath",

pages = "234--236",

editor = "A.J. Scott",

booktitle = "XXVI Annual Colloquium on Research in Economic Psychology",

address = "United Kingdom",

}

Hedonic product design and its role in online marketing communications. / Piters, R.
XXVI Annual Colloquium on Research in Economic Psychology: Environment and Wellbeing. Bath, UK. ed. / A.J. Scott. Vol. 26 Bath, UK: University of Bath, 2001. p. 234-236.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review