Hedonic product design and its role in online marketing communications

R. Piters

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationXXVI Annual Colloquium on Research in Economic Psychology
    Subtitle of host publicationEnvironment and Wellbeing. Bath, UK
    EditorsA.J. Scott
    Place of PublicationBath, UK
    PublisherUniversity of Bath
    Pages234-236
    Number of pages3
    Volume26
    Publication statusPublished - 2001

    Publication series

    Name
    Volume26

    Cite this

    Piters, R. (2001). Hedonic product design and its role in online marketing communications. In A. J. Scott (Ed.), XXVI Annual Colloquium on Research in Economic Psychology: Environment and Wellbeing. Bath, UK (Vol. 26, pp. 234-236). University of Bath.