Het effect van personalisatie en leeftijdscongruentie in narratieve communicatie op website satisfactie en recall van online gezondheidsinformatie

N. Bol, J. van Weert, H. de Haes, E. Loos, E. Smets

Research output: Contribution to journalArticleScientificpeer-review

4 Citations (Scopus)

Abstract

The effect of personalization and age congruency on website satisfaction and recall of information was tested in a 2 (personalization: personalized vs. nonpersonalized video) × 2 (age congruency: congruent vs. incongruent) experimental design (n = 275). Personalization was found to be an effective communication tool to predict recall of information. Age congruency had an effect on satisfaction with the emotional support from the website. Narrative engagement predicted both website satisfaction and recall of information, but did not mediate the relationship between personalization and the outcomes. However, significant conditional mediation effects revealed that age congruency plays a moderating role in explaining the effects of personalization on website satisfaction and recall of online health information via narrative engagement. This study provides practical implications for developing online health messages for older adults.
Original languageEnglish
Pages (from-to)346-363
Number of pages18
JournalTijdschrift voor Communicatiewetenschap
Volume41
Issue number4
DOIs
Publication statusPublished - 2013
Externally publishedYes

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