Heterogeneity in the effects of online persuasion

M.C. Kaptein, D. Eckles

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)176-188
JournalJournal of Interactive Marketing
Volume26
Issue number3
DOIs
Publication statusPublished - 2012

Cite this

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title = "Heterogeneity in the effects of online persuasion",
author = "M.C. Kaptein and D. Eckles",
year = "2012",
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language = "English",
volume = "26",
pages = "176--188",
journal = "Journal of Interactive Marketing",
issn = "1094-9968",
publisher = "Elsevier Limited",
number = "3",

}

Heterogeneity in the effects of online persuasion. / Kaptein, M.C.; Eckles, D.

In: Journal of Interactive Marketing, Vol. 26, No. 3, 2012, p. 176-188.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Heterogeneity in the effects of online persuasion

AU - Kaptein, M.C.

AU - Eckles, D.

PY - 2012

Y1 - 2012

U2 - 10.1016/j.intmar.2012.02.002

DO - 10.1016/j.intmar.2012.02.002

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SP - 176

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JO - Journal of Interactive Marketing

JF - Journal of Interactive Marketing

SN - 1094-9968

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