Heterogeneity in the effects of online persuasion

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66 Citations (Scopus)

Original language	English
Pages (from-to)	176-188
Journal	Journal of Interactive Marketing
Volume	26
Issue number	3
DOIs	https://doi.org/10.1016/j.intmar.2012.02.002
Publication status	Published - 2012

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@article{06f14eaf5a6a420f8064070e9cc85f78,

title = "Heterogeneity in the effects of online persuasion",

author = "M.C. Kaptein and D. Eckles",

year = "2012",

doi = "10.1016/j.intmar.2012.02.002",

language = "English",

volume = "26",

pages = "176--188",

journal = "Journal of Interactive Marketing",

issn = "1094-9968",

publisher = "Elsevier Limited",

number = "3",

}