Heterogeneity in the effects of online persuasion

M.C. Kaptein, D. Eckles

Research output: Contribution to journalArticleScientificpeer-review

48 Citations (Scopus)
Original languageEnglish
Pages (from-to)176-188
JournalJournal of Interactive Marketing
Volume26
Issue number3
DOIs
Publication statusPublished - 2012

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