TY - JOUR
T1 - HOLLYWOOD
T2 - The political economy and global citation of an emblematic language object
AU - Smith, Sean P.
AU - Järlehed, Johan
AU - Jaworski, Adam
N1 - Publisher Copyright:
Copyright © The Author(s), 2023. Published by Cambridge University Press.
PY - 2023/9/20
Y1 - 2023/9/20
N2 - The HOLLYWOOD sign is arguably the world's most famous language object. Emblematic of prestige and cultural capital, the sign can be found not just in Los Angeles, but in citations all over the world. Beginning with the history of its valorization, HOLLYWOOD is shown to emanate symbolic value through a set of enregistered semiotic features. Drawing upon a set of globally sourced citations of HOLLYWOOD, the circulation and stratified bundling of size, emplacement, alignment, typeface, and color indicates how the citation of language objects is mediated by political economy. A process of diffuse citation is further observed, in which the quotation of language features is not overt, but the source of emanation is still tangible, revealing HOLLYWOOD as the source of a global linguistic-semiotic register. As this register circulates in citations overt and diffuse, language objects are revealed as key sites for the reproduction of commodity values. (The Hollywood sign, language object, citation, enregisterment, global emblems, recontexualization)*
AB - The HOLLYWOOD sign is arguably the world's most famous language object. Emblematic of prestige and cultural capital, the sign can be found not just in Los Angeles, but in citations all over the world. Beginning with the history of its valorization, HOLLYWOOD is shown to emanate symbolic value through a set of enregistered semiotic features. Drawing upon a set of globally sourced citations of HOLLYWOOD, the circulation and stratified bundling of size, emplacement, alignment, typeface, and color indicates how the citation of language objects is mediated by political economy. A process of diffuse citation is further observed, in which the quotation of language features is not overt, but the source of emanation is still tangible, revealing HOLLYWOOD as the source of a global linguistic-semiotic register. As this register circulates in citations overt and diffuse, language objects are revealed as key sites for the reproduction of commodity values. (The Hollywood sign, language object, citation, enregisterment, global emblems, recontexualization)*
KW - Performance
KW - Place-making
KW - Poetics
UR - https://www.scopus.com/pages/publications/85172296749
U2 - 10.1017/S0047404523000787
DO - 10.1017/S0047404523000787
M3 - Article
AN - SCOPUS:85172296749
SN - 0047-4045
SP - 1
EP - 32
JO - Language in Society
JF - Language in Society
ER -