How are online health messages processed? Using eye tracking to predict recall of information in younger and older adults

N. Bol, J.C.M. van Weert, E.F. Loos, J.C. Romano Bergstrom, S. Bolle, E.M.A. Smets

Research output: Contribution to journalArticleScientificpeer-review

22 Citations (Scopus)

Abstract

Little research has focused on what precedes the processing of health messages to predict recall of information and whether age matters in this regard. To address this gap, this study investigates the relationship between attention and recall among younger (<65 years) and older (≥65 years) adults. Using eye tracking, we exposed participants to a webpage consisting of text-only information, text with cognitive illustrations, or text with affective illustrations. When attention to text increased, older adults recalled more information, whereas younger adults did not. However, younger adults paid more attention to cognitive illustrations than older adults and recalled more information. These results reveal conditions under which health messages are effectively recalled by younger and older adults.
Original languageEnglish
Pages (from-to)387-396
Number of pages10
JournalJournal of Health Communication
Volume21
Issue number4
DOIs
Publication statusPublished - 2016
Externally publishedYes

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