How business cycles contribute to private-label success: Evidence from the U.S. and Europe

L. Lamey, B. Deleersnyder, M.G. Dekimpe, J.E.B.M. Steenkamp

Research output: Contribution to journalArticleScientificpeer-review

202 Citations (Scopus)
Original languageEnglish
Pages (from-to)1-15
JournalJournal of Marketing
Volume71
Issue number1
Publication statusPublished - 2007

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