How business cycles contribute to private-label success: Evidence from the U.S. and Europe

L. Lamey, B. Deleersnyder, M.G. Dekimpe, J.E.B.M. Steenkamp

Research output: Contribution to journal › Article › Scientific › peer-review

Cite this

@article{326f200d776b4c3f9c2884caf029af2b,

title = "How business cycles contribute to private-label success: Evidence from the U.S. and Europe",

author = "L. Lamey and B. Deleersnyder and M.G. Dekimpe and J.E.B.M. Steenkamp",

year = "2007",

language = "English",

volume = "71",

pages = "1--15",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "American Marketing Association",

number = "1",

}