How consumers trade off behavioural costs and benefits

T.M.M. Verhallen, W.F. van Raaij

Research output: Contribution to journalArticleProfessional

258 Downloads (Pure)
Original languageEnglish
Pages (from-to)19-34
JournalEuropean Journal of Marketing
Volume20
Issue number3/4
Publication statusPublished - 1986

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