How consumers trade off behavioural costs and benefits

T.M.M. Verhallen, W.F. van Raaij

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Original language	English
Pages (from-to)	19-34
Journal	European Journal of Marketing
Volume	20
Issue number	3/4
Publication status	Published - 1986

Access to Document

@article{727c2642495e43ca8a08af2d8af07161,

title = "How consumers trade off behavioural costs and benefits",

author = "T.M.M. Verhallen and \{van Raaij\}, W.F.",

year = "1986",

language = "English",

volume = "20",

pages = "19--34",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing Ltd.",

number = "3/4",

}